Smartphones hit 70% Penetration in USA

Comscore has released its latest data from the US and figures show that smartphones attribute to 70% of the population, an increase of 4% in the quarter. Once again, Apple ranked as the top OEM with 41.9 percent of U.S. smartphone subscribers (up 0.6 percentage points from February). Samsung ranked second with 27.8 percent market…

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Odyssey Partner with WIFI Metropolis to Launch New WIFI Ad Format

Odyssey Mobile and WIFI Metropolis have agreed an exclusive deal to enable brand advertisers to real commuters across major International Train Stations and Airports in London and Paris via a revolutionary new ad format and model. Consumers will be able to access free 1GB WIFI connection for an unlimited amount of time after viewing 1…

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BBC Director Joins Odyssey Mobile

The expansion by the British Independent mobile advertising company will see Singh take control of the new office in March after eight years at the BBC. Odyssey Singapore is already working with Lexus on a campaign through Zenith Optimedia in Asia. Chris Gale, CEO and founder of Odyssey explained his belief that the mobile advertising…

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eBay Sees 6.6m New Mobile Buyers in Q2

It’s no surprise that mobile continues to grow: apart from the bigger trends that are seeing ever more people adopting smartphones and tablets, on Thanksgiving specifically, many people are together with friends and family, and often converging in living rooms and maybe in front of TVs or at parades or other events. That means less time at computers and more time turning to smaller and more portable screens to catch the latest deals showering down from cyberspace.

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Millennials – TV vs. Second Screens

As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and second-screen usage during live programming.

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Millennials Point Toward Mobile-First Future

Recognised as the canaries in the digital media coal mine, millennials’ tech tastes and consumption habits are watched more closely than any one group. Millennials — ages 18-to-24 — consume the majority of their video content via smartphone (about 20%); just over 15% via tablet devices; just under 15% via PC; less than 10% via live TV; and less than 7.5% via DVR devices.

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