Mobile Leads Digital Media Consumption Today

Users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital…

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Odyssey Ranked Top Media Brand in 2 I-MIS Categories

We’re thrilled to announce that Odyssey has won two best-in-class awards as part of this year’s International Media Image Survey (IMIS). Each year, the study is compiled by BSB Media and The Vision Network in conjunction with Warc, M&M Global, the IAA, and Audience Science. Experts within the international media industry are asked to rank the reputations and perceptions of key advertisers they have (and haven’t) done…

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Smartphones hit 70% Penetration in USA

Comscore has released its latest data from the US and figures show that smartphones attribute to 70% of the population, an increase of 4% in the quarter. Once again, Apple ranked as the top OEM with 41.9 percent of U.S. smartphone subscribers (up 0.6 percentage points from February). Samsung ranked second with 27.8 percent market…

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Odyssey Partner with WIFI Metropolis to Launch New WIFI Ad Format

Odyssey Mobile and WIFI Metropolis have agreed an exclusive deal to enable brand advertisers to real commuters across major International Train Stations and Airports in London and Paris via a revolutionary new ad format and model. Consumers will be able to access free 1GB WIFI connection for an unlimited amount of time after viewing 1…

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BBC Director Joins Odyssey Mobile

The expansion by the British Independent mobile advertising company will see Singh take control of the new office in March after eight years at the BBC. Odyssey Singapore is already working with Lexus on a campaign through Zenith Optimedia in Asia. Chris Gale, CEO and founder of Odyssey explained his belief that the mobile advertising…

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eBay Sees 6.6m New Mobile Buyers in Q2

It’s no surprise that mobile continues to grow: apart from the bigger trends that are seeing ever more people adopting smartphones and tablets, on Thanksgiving specifically, many people are together with friends and family, and often converging in living rooms and maybe in front of TVs or at parades or other events. That means less time at computers and more time turning to smaller and more portable screens to catch the latest deals showering down from cyberspace.

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Millennials – TV vs. Second Screens

As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and second-screen usage during live programming.

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