According to new comScore data, 82.2 million people in the U.S. owned a smartphone as of July 2011, a full 10% increase from April 2011. Google is the market leader with 41.8% market share (up from 36.4% in April), while Apple is number 2 with 27% market share (up from 26%).
The news isn’t as bright for RIM, Microsoft or Nokia though. RIM’s BlackBerry was the big loser, as its piece of the smartphone market dropped from 25.7% to 21.7% in just 3 months. Microsoft also experienced a drop from 6.7% to 5.7%. Nokia’s Symbian OS, which is on its way to retirement, dropped from 2.3% to 1.9%.
comScore further reports that 234 million Americans 13+ use some type of mobile device, whether it’s a smartphone or not. Among the entire smartphone market, Samsung is the leader with a 25.5% share of U.S. mobile subscribers. LG and Motorola are next with 20.9% and 14.1% respectively. Apple is 4th with 9.5% of the total market, an increase of 1.2% since April. RIM rounds out the top 5 at 7.6%.
Among these 234 million mobile Americans, more of them are using their phones for varying tasks:
- 70% are texting (up 1.2% from April)
- 40% use their phones for web browsing (up 2%)
- 40.6% have used a downloaded app (up 2.8%).
- 30.1% are engaging in social networks
- 27.8% are playing mobile games and,
- 20.3% are listening to music
It’s difficult to predict what will happen to the mobile market in the next few years as it is one constantly evolving at an ever-increasing pace. One report asserts that Windows Phone will overtake iOS by 2015, but this is questionable.
For now though, Apple and Google are in a comfortable position, and it doesn’t look like there are any challengers ready to knock them off their perches.